A Word from Our Clients
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Director, Corporate Market Intelligence, IBM Corporation
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Applications
Individual product questions:- How steep is the demand curve for product X? Is there a price point at which demand will really take off?
- What is the "price elasticity of demand" for all the products of a company?
- At what price is product or company revenue (or profit) maximized?
- What's the likely revenue impact from a different pricing structure entirely (outright purchase, lease financing, rental, etc.)?
- Which customer segments are most price-sensitive?
- Which competitive offerings does a company's product most closely compete with?
- What's the right price response in the event a competitor raises/lowers price?
Product portfolio questions:- How much can one improve revenue and profit by introducing a "premium" product version or a "value priced" or "lite" version?
- What's the right price to charge for a product bundle vis-à-vis the ingredient products?
- Which ingredient products are cannibalized most if the bundle is priced too low?
- What price is needed to quickly migrate customers over to a new product version or edition?
Product feature questions:- What price should a company charge if a particular new feature is included?