IPR

Search

Applications

Individual product questions:
  • How steep is the demand curve for product X? Is there a price point at which demand will really take off?
  • What is the "price elasticity of demand" for all the products of a company?
  • At what price is product or company revenue (or profit) maximized?
  • What's the likely revenue impact from a different pricing structure entirely (outright purchase, lease financing, rental, etc.)?
  • Which customer segments are most price-sensitive?
  • Which competitive offerings does a company's product most closely compete with?
  • What's the right price response in the event a competitor raises/lowers price?
Product portfolio questions:
  • How much can one improve revenue and profit by introducing a "premium" product version or a "value priced" or "lite" version?
  • What's the right price to charge for a product bundle vis-à-vis the ingredient products?
  • Which ingredient products are cannibalized most if the bundle is priced too low?
  • What price is needed to quickly migrate customers over to a new product version or edition?
Product feature questions:
  • What price should a company charge if a particular new feature is included?