A Word from Our Clients
IPR has been a strategic asset to Unisys in providing us a credible set of size and forecast data from which we drive our corporate and line of business strategies. What differentiates IPR’s forecasts from those provided by the IT analyst firms...
Research Manager – Global Marketing Research, Unisys Corporation
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Applications
Individual product questions:- How steep is the demand curve for product X? Is there a price point at which demand will really take off?
- What is the "price elasticity of demand" for all the products of a company?
- At what price is product or company revenue (or profit) maximized?
- What's the likely revenue impact from a different pricing structure entirely (outright purchase, lease financing, rental, etc.)?
- Which customer segments are most price-sensitive?
- Which competitive offerings does a company's product most closely compete with?
- What's the right price response in the event a competitor raises/lowers price?
Product portfolio questions:- How much can one improve revenue and profit by introducing a "premium" product version or a "value priced" or "lite" version?
- What's the right price to charge for a product bundle vis-à-vis the ingredient products?
- Which ingredient products are cannibalized most if the bundle is priced too low?
- What price is needed to quickly migrate customers over to a new product version or edition?
Product feature questions:- What price should a company charge if a particular new feature is included?