A Word from Our Clients
IPR has been a strategic asset to Unisys in providing us a credible set of size and forecast data from which we drive our corporate and line of business strategies. What differentiates IPR’s forecasts from those provided by the IT analyst firms...
Research Manager – Global Marketing Research, Unisys Corporation
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Applications
Product planning questions:- Which mix of product features and pricing will maximize market potential?
- Which additional features or quality upgrades will improve product acceptability at the same or higher price?
- What reductions in product costs and features can be made with minimum loss of sales?
- How many alternative models will most effectively cover the target market segments?
- What are the likely impacts of competitive new products?
Market and distribution planning questions:- Which customer segments offer the best potential for different products?
- How does the presence or absence of various competitive products affect the potential in different market segments?
- What are the key factors in servicing/supporting the distribution channels?
Pricing questions:- How does the market segment by price?
- Within each segment, which features are price-sensitive?
- How should new products or optional features be priced?