Computer Market Analysis Group (CMAG)
Overview
CMAG is an industry consortium of market research personnel from IT hardware, software, and related service companies. Founded by IPR in 1990 to aid researchers in their efforts to use market information effectively, as well as to promote industry market research standards, CMAG has grown to include more than 250 representatives from over 40 companies. Through forums and group discussions, each of the groups twice-yearly meetings is designed for CMAG members to become more informed about current market information sources and research methodologies. The mission of CMAG is to:
- Improve the quality, timeliness, quantity, cost-effectiveness, content, and consistency of market research in the IT industry.
- Influence the methodologies, products, packaging, and direction of research efforts by market research suppliers.
- Proactively develop/sponsor multi-client research studies of interest to the group or significant portions of the group.
- Serve as a forum for other industry research consortia to keep the industry abreast of their efforts.
To request membership in CMAG click here
Highlights From Past CMAG Meetings
Presentations have covered a wide range of areas, including the following:
- Multiclient customer satisfaction measurement studies.
- Discussion of current issues with related industry groups like the United States Microcomputer Statistics Committee (USMSC), United States Printer Committee (USPC), Software & Information Industry Association (SIIA), European IT Industry Round Table (EITIRT), and Council of American Survey Research Organizations (CASRO), a trade association of survey research businesses, representing companies and research operations throughout North America..
- Presentations on market research practices from university professors (Claremont, Notre Dame, Purdue, University of California [UC] Berkeley, UC Irvine, University of Texas, and University of Washington).
- Roundtable discussions on Internet/intranet delivery of market data.
- Skills development: requirements for the IT market researcher.
- The Evolution of MI.
- Using and Communicating Research More Effectively Through Storytelling, Linking Knowledge Communities, and Scenario Planning.
- Market Intelligence: Improving Efficiency and Innovation.
- Researching IT Services: How to Successfully Overcome Widespread Methodology Challenges.
- CI Frameworks and How They Are Used to Generate Insight.
- Needed Evolution of Market Intelligence.
- The "C" in B-to-B.
- Learning From Those Outside Technology.
- Strategic Value of Market Research.
- IT Forecasting Methodologies.
- Business-to-Business Research.
- Competitive Intelligence.
- Segmentation Research.
- International Market Research.
- Internet Sizing Research.
- Marketing Communications Research.
- New Product Development Research.
- Web as a Marketplace.
- Knowledge Management, Content Management, and Data Mining. From Intelligence Gathering to Actionable Decision Making.
| Alexander Consulting | KL Communications |
| Ariel Group | Leadership Forum |
| Audits and Surveys | Leo Burnett |
| Bennion-Robertson | Long and Associates |
| Bishop Market Resources | Management Results, Inc. |
| Branham Group, Inc. | MarketingBase |
| Brown and Kirkwood | McKenna Group |
| Business Genetics | MeansBusiness |
| Cheskin Research | MetaFacts, Inc. |
| Competitive Intelligence & Consulting | MSI |
| Context | Near Bridge |
| Corporate Executive Board | NelsonHall |
| DDB/Needham | New Century Group |
| Deep Canyon | NFO |
| The Delahaye Group | Northern Light |
| Dynamic Logic | NPD |
| Economy.com | Outsell |
| Forrester Research | Ovum |
| Fuld & Company | Pheedo |
| G2 Research | Pipal Research |
| Giga Information Group | Research International |
| Global Business Network | Romtec |
| Global Market Insite | Ronin Corporation |
| Harte-Hanks | Roper Starch |
| Heminge & Condell | Sage Circle Group |
| Ibis Research | Sentry Market Research |
| IDC | Sirius Decisions |
| Ideas to Go | S&P's Corporate Value Consulting |
| Input | SPSS |
| Institute for the Future | Stonebridge Consulting Group |
| Intelliquest | Technology Research Corporation |
| Internet Research Group | Treistman & Stark |
| Intersearch Corporation | Umbria |
| Ipsos-Vantis | Yankelovich Partners |
| J.D. Power | Young & Rubicam |
| Jupiter Communications | ZD Market Intelligence |
| Kaiser Associates |
CMAG Participating Companies
CMAG participants come from organizations such as:
| Accenture | Intel |
| Adobe | Intuit |
| Agilent Technologies | Lexmark |
| Alcatel-Lucent | Logitech |
| Allenport | Microsoft |
| AMD | NetApp |
| Apple | NVIDIA |
| AT+T | Omnicell |
| Autodesk | Palo Alto Research Center |
| Avaya | Qualcomm |
| BMC Software | RIM |
| CA | Samsung |
| Cadence | SanDisk |
| CareFusion | SAP |
| Cisco | Seagate |
| CSC | Sun |
| CyberSource | Symantec |
| Dell | Toshiba |
| EMC | Unisys |
| Epson | VeriSign |
HP | Xilinx |
| IBM | Yahoo! |
Next CMAG Meeting
The 45th meeting of CMAG will be hosted by Autodesk in San Francisco, California on August 26-27, 2010. The theme of the meeting is "Better MI through Web/Business/Customer Analytics".
If you would like additional information please contact Jeff Young of IPR at 541-552-9410 or jeff.young@iprcorp.com.
To request membership in CMAG click here.