Customer Preference Database
Marketor℠ survey data for each respondent is stored in the customer preference database, which:
- Allows for rich, insightful cross-tabulations of customer preferences and product choices.
- Provides detailed quantitative support for the key results from the project, including IPR’s product and pricing recommendations.
- Is delivered to the client for other applications and analyses.
- Feeds Marketor℠'s simulation model of customer preferences.