A Word from Our Clients
IPR has been a strategic asset to Unisys in providing us a credible set of size and forecast data from which we drive our corporate and line of business strategies. What differentiates IPR’s forecasts from those provided by the IT analyst firms...
Research Manager – Global Marketing Research, Unisys Corporation
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Deliverables
Complete pricing recommendations:- Are organized by segments of interest to the client.
- Include full support from the market simulator.
Executive summary presentation:- Is in client’s choice of format.
- Includes relevant visual charts and demand curve conclusions.
- Shows all key questionnaire results.
- Includes cross-tabs or banners weighted such that sample characteristics best match the population proportions observed in the target market.
Pricing simulator:- Enables the client to observe the estimated demand curves for each product of interest.
- Allows "what if" analysis to explore a change in pricing strategy.
- Contains the estimated optimal prices that maximize company and product revenue (or profit).