A Word from Our Clients
"IPR brings to the engagement a set of tools coupled with a level of professionalism seasoned by many years of experience that is unparalleled in the industry."
Director, Corporate Market Intelligence, IBM Corporation
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Deliverables
Product recommendations:- Are organized by segments of interest to the client.
- Include full supporting evidence from the survey database.
Executive summary presentation:- Includes a description of survey instrument.
- Includes key trade-off results.
Customer preference database:- Features level dollar valuation estimates for each respondent.
Marketor℠ simulation model:- Enables client to change features/pricing of alternative product concepts and determine likely impact on sales.