Details Announced for CMAG 44 at Adobe in San Jose

It was announced today that the 44th meeting of CMAG will be hosted by Adobe in San Jose, California on March 11-12, 2010. The theme of the meeting is "MI ROI". During this meeting, a series of sessions led by CMAG members and outside speakers will provide insights on a variety of techniques for demonstrating and enhancing ROI on MI expenditures, as well as ways of leveraging research to help the sales function close deals faster and improve sales process effectiveness. More details will be released in the coming months.

The Computer Market Analysis Group (CMAG) is an industry consortium of market research personnel from IT hardware, software, and related service companies. Founded by IPR in 1990 to aid researchers in their efforts to use market information effectively, as well as to promote industry market research standards, CMAG has grown to include more than 250 representatives from over 40 companies.