Early Warning System
Getting Ahead of the Curve
IPR’s Early Warning System (EWS) solutions help our clients understand the implications for opportunity forecasts, budgets, and marketing plans of the latest available “real-time” information that is relevant to their marketplace. IPR’s EWS solutions provide our clients with “market alerts” and “headlights” capabilities that enable them to foresee and anticipate likely changes in market growth dynamics, and get ahead of the curve before their competitors.
The EWS solution for each client is customized to provide surveillance and monitoring of key high-frequency economic and market-related leading indicators, as well as other significant events, expected to most accurately reflect the market landscape in which they operate.
The EWS focuses on identifying and tracking the key high-frequency economic and market-related series determined to be the most robust indicators of future growth in both mature and emerging markets.
Reliable information regarding the most relevant economic, demographic and market-specific measures that is constantly being updated allows IPR’s clients to closely monitor the state of their markets on a monthly basis. Each month, IPR provides a detailed review of the key indicators as well as analyses of the likely implications for market growth in the upcoming quarters based on robust statistical techniques. These analyses are then be further integrated into the market sizing and forecasting efforts of our clients. Our clients are able to adjust tactical marketing plans and budgets in response to changing market dynamics faster than their competitors.
For the major thrust of the EWS services provided to our clients, IPR leverages its Demographic and Economic Databases while also researching, collecting, and synthesizing other data that is available. IPR conducts statistical analyses on a significant number of high-frequency economic, demographic, and market-specific leading indicators to determine which indicators are most helpful in accurately determining future market growth.
IPR then provides monthly reports and analyses on a timely basis that provide its clients with “market alerts” and “headlights” capabilities that enable them to navigate the changing market landscape more reliably and effectively than their competitors. They are able to “get ahead of the curve”.
IPR produces monthly EWS Market Alerts reports tailored to the needs of each client that provides country-specific “dashboards” that focus on the most important high-frequency leading indicators to enable them to visually monitor and evaluate the likely growth dynamics of the markets most relevant to them.
IPR also provides EWS Headlights capabilities to our clients which identify the likely implications on existing market growth forecasts of recent movements in the leading indicators. Once the subset of key indicators is identified, predictive modeling techniques are employed to quantify the relationships between the high-frequency leading indicators and historical market growth to assess the likely impacts of changes in the indicators on market growth over the next several quarters.
