Integrated Strategic Planning System (ISPS)
Development started over 20 years ago to automate the analysis of complex markets. Primary reasons for development:- Mass of conflicting data.
- Inadequate analysis.
- Double-counting of markets.
- Unproductive debate about numbers rather than their underlying assumptions.
- Need for common corporate database.
- Clear assumptions supportable with market research.
- Straightforward model logic.
- Consistent handling of many variables, in multiple dimensions.
- Flexible/modular design for future expansion.
- Ease of use.
- Fast turnaround.
