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IT Market Sizing Measures

These include: 

Demographics by customer segment. 

  • Employees by occupation (white collar vs. blue collar, detailed occupation categories).
  • Students by education type.
  • Households by income class.
Product penetration rate examples. 

  • Percentage of workers by occupation using PCs.
  • Percentage of households owning one or more PCs and number of PCs per PC-owning household.
  • Printer-PC tie ratios.
  • Software-to-hardware spending ratios.
Detailed stock-flow estimates by product/customer segment. 

  • Installed base.
  • Shipments.
  • Removals (driven by average life assumptions).
End-user spending and vendor/wholesale revenue.