A Word from Our Clients
"IPR brings to the engagement a set of tools coupled with a level of professionalism seasoned by many years of experience that is unparalleled in the industry."
Director, Corporate Market Intelligence, IBM Corporation
Learn More »
Market Simulator
IPR provides a Microsoft Excel-based market simulator that easily communicates the study results and allows for "what if" price analysis. Through a simulator, product managers can explore the likely impact of a price move before they commit company resources or risk disrupting the market. IPR's simulator:
- Provides detailed quantitative support for the key study conclusions, including IPR's product and pricing recommendations.
- Is completely transparent. Users can trace all mathematical logic and demand equations. Nothing is hidden or withheld inside "proprietary" estimation tools.
- Is extremely flexible. Nonlinear demand forms and segment-level analyses are easily accommodated.
- Readily reveals how a change in a product's price impacts not only its own demand, but the demand for other products in the relevant market, product revenue, and total portfolio revenue (or profit).