Marketor℠
Primary Research Services: Marketor℠
IPR offers primary research and consulting services in the areas of product design and product pricing, both of which are focused on helping companies offer the right product at the right price through the right channels to the right customers. Thus, our trade name Marketor℠.
Product Design Research
We research and analyze a wide range of product planning and marketing issues. For example, IPR's product design research can:
- Determine the mix of product features and pricing that will maximize market potential.
- Evaluate the likely impacts and possible responses to competitive new products.
- Uncover the customer segments that offer the best opportunities for different products.
- Determine which product features are "must haves" for success and which are merely "nice to haves."
Most executives and product managers are aware that setting the right price for a product is critical.In practice, however, the methods by which companies go about price setting are often less than optimal. IPR provides a rigorous, quantitative, and highly defendable approach to determining the optimal price range for a company's products. Our approach to pricing research can help companies:
- Measure the complete "demand curve" or the likely unit sales for a product across a range of relevant prices.
- Estimate an optimal set of prices to maximize product (or company) revenue and profit.
- Accurately price a product "bundle" or a complete set of prices over an entire product portfolio.
- Identify customer segments with different price sensitivities and assist companies in thinking through potential pricing strategies to increase revenue.
Politicor
Politicor is an application of IPR's tradeoff technique, Marketor℠, a powerful feature tradeoff research methodology used by companies to design products and services with optimal features and prices. Politicor surveys the voting public with the objective of identifying the optimal mix of spending reductions and tax increases that are needed to balance the budget or achieve the desired deficit reduction target. The surveyed voter is shown a list of specific government programs and tax levies and is asked to choose the changes he would prefer to achieve the desired outcome. Multiple scenarios are often tested to determine the changes that would generate the least resistance by the voters.
