Our Services
What we offer falls broadly into three categories:
Opportunity Analysis & Forecasting
Our opportunity analysis and forecasting includes developing highly detailed projections of our client's relevant market, using the client's definitions of product, customer segment, geographic area, etc.
We integrate all of the various sources of information available to the client to develop these projections, which are typically used throughout the corporation in a variety of applications.
Our market sizing/projection methodologies have been evaluated by independent researchers and judged superior.
Our key software tool for this line of business is the Integrated Strategic Planning System (ISPS).
Our market sizing and forecasting efforts are supplemented by IPR's economic and IT leading indicators & service, which keeps clients up-to-date on the IT marketplace and provides a predictive modeling capability to inform them of where the market is heading.
IPR has developed an extensive demographics database, covering all major countries in the world and providing regional estimates to world totals.
Research & Consulting
We also offer research and consulting services in the areas of product design, marketing, and pricing issues. We focus on two key aspects of a corporation's tradeoff challenges:
1. Product/service designs for customers
2. Compensation/benefits/total reward package designs for employees.
Both services are based upon highly innovative approaches to gathering and modeling information about individual preferences, price sensitivities, and choices.Marketor is our brand name for our primary research services for product design and for product pricing.
Our HR consulting service goes by the brand name Consultor.
IT Industry Associations
Our third line of business includes our efforts with a variety of information technology industry associations.
We founded CMAG, the Computer Market Analysis Group, an association of the market researchers and planners from virtually all of the leading IT companies in the United States and Europe.
We also work with the world's leading PC and printer manufacturers to develop highly reliable estimates of industry shipments in our consulting roles for the US Microcomputer Statistics Committee (USMSC),Worldwide Microcomputer Statistics Committee, and the US Printer Committee (USPC).
