A Word from Our Clients
"IPR brings to the engagement a set of tools coupled with a level of professionalism seasoned by many years of experience that is unparalleled in the industry."
Director, Corporate Market Intelligence, IBM Corporation
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Process Steps
- Compile a list of questions, formal hypotheses, or company suspicions regarding price and potential pricing strategies.
- Identify the set of company products, product bundles, and competitor offerings of interest.
- Identify the range of relevant prices for the products of interest.
- Identify any specific customer groups of interest, and set quotas for each group.
- Develop the simulated shopping experience and educational materials to support the shopping experience.
- Conduct IPR pricing survey; alternative survey media are available.
- Compile and analyze survey results.
- Present executive summary and recommendations.
- Deliver pricing simulator and supporting analysis to staff.