A Word from Our Clients
IPR has been a strategic asset to Unisys in providing us a credible set of size and forecast data from which we drive our corporate and line of business strategies. What differentiates IPR’s forecasts from those provided by the IT analyst firms...
Research Manager – Global Marketing Research, Unisys Corporation
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Process Steps
- Compile list of benefits (features) and options (alternative benefit levels); this can be enhanced with employee focus groups.
- Develop cost estimates for alternative benefit levels; these can vary by respondent.
- Segment employees into demographic groups to be surveyed; set quotas for each group.
- Develop educational materials to support the survey.
- Conduct Consultor trade-off survey via Internet/intranet or in-person clinics.
- Compile and analyze survey results.
- Present executive summary and recommendations.
- Deliver database and supporting analysis to HR staff.