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Technology Market Analysis Group (TMAG)

Overview 


TMAG (the Information Technology Market Analysis Group) is an industry consortium of market intelligence (MI) personnel from IT hardware, software, and related services companies. Founded by IPR in 1990 to aid researchers in their efforts to use market information effectively and to promote industry market research standards, TMAG has grown to include nearly 300 representatives from over 40 companies. Through forums and group discussions, each of the group's twice-yearly meetings is designed to help TMAG members become more informed about current market information sources and research methodologies. The mission of TMAG is to: 

  • Facilitate the identification and exchange of best practices in the field of MI within the IT industry;
  • Improve the quality, timeliness, availability, cost-effectiveness, content, and consistency of market research in the IT industry; and
  • Influence the methodologies, products, packaging, and direction of research efforts by market research suppliers.

TMAG Members Enter Here 

TMAG membership is open to MI professionals at IT hardware, software and services companies.  Research suppliers and their employees are not eligible for membership, but they are often given the opportunity to deliver presentations at TMAG meetings.  TMAG is a member-driven, voluntary organization - there is no cost associated with membership or with attending the group's meetings.  To request membership in TMAG click here

Highlights From Past TMAG Meetings 

TMAG meetings - held at a member company site - typically span one and a half days, with dinner on the evening of the first day hosted by IPR.  Meetings generally include 3-5 presentations by outside speakers, with several additional sessions and case studies led by representatives from TMAG member firms.  At the end of each meeting, members select an agenda theme for the next meeting and nominate an agenda committee to identify and recruit relevant speakers.  Presentations from past meetings have covered a wide range of areas, such as:

  • Mining social media for insights
  • Making the leap from traditional market research to web analytics
  • Leveraging the data cloud to predict when customers will buy
  • Conducting qualitiative research in emerging markets
  • Managing outsourced and offshored functions
  • Applying techniques from neuroscience to gain customer insights
  • Using/communicating research more effectively via storytelling and scenario planning
  • Measuring and enhancing ROI of MI expenditures
  • Best practices in MI outside of IT
  • Innovative IT forecasting methodologies
  • Decision support through effective data mining
  • Competitive intelligence techniques
The following vendors have given methodological and definitional presentations to the group: 

Alexander ConsultingManagement Results, Inc.
Altimeter Group
Maritz Research
Ariel GroupMarket Strategies
Audits and SurveysMarket Truths
Aurora WDC
Marketing Evolution
Bennion-RobertsonMarketingBase
Bishop Market ResourcesMcKenna Group
Branham Group, Inc.MeansBusiness
Brown and KirkwoodMetaFacts, Inc.
Business GeneticsMetaversatility
Cheskin ResearchMindwave Research
Cognito
MSI
Competitive Intelligence & ConsultingNear Bridge
ContextNelsonHall
Corporate Executive BoardNetworked Insights
Data SquareNeuroFocus
DDB/NeedhamNew Century Group
Deep CanyonNFO
The Delahaye GroupNorthern Light
Directions Research
NPD
Dynamic LogicOliver Wyman
Economy.comOutsell
Forrester ResearchOvum
Fuld & CompanyPhase Forward
G2 ResearchPheedo
GfK Custom Research
Pipal Research
Giga Information GroupPortigal Consulting
Global Business NetworkPowerSpeaking
Global Market InsiteResearch International
Grail Research
Revelation
Harte-HanksRomtec
Heminge & CondellRonin Corporation
Ibis ResearchRoper Starch
IDCS&P's Corporate Value Consulting
Ideas to GoSage Circle Group
InputSAVO
Institute for the FutureSentry Market Research
IntelliquestShamel Information Services
Internet Research GroupSiriusDecisions
Intersearch CorporationSPSS
Ipsos-VantisStonebridge Consulting Group
J.D. PowerStrategyn
Jupiter CommunicationsSynovate
Kaiser Associates
Techaisle
Keller Fay
Technology Research Corporation
KL CommunicationsTNS Media Intelligence/Cymfony
Lange International Treistman & Stark
Lattice Engines
Umbria
Leadership ForumWikibon
Leo Burnett
Yankelovich Partners
The Lenskold Group
Young & Rubicam
LinkedIn
ZD Market Intelligence
Long and Associates
Zuberance

TMAG Participating Companies 

TMAG members include representatives from many of the world's leading IT companies, such as: 

Accenture
Lexmark
Adobe
Logitech
Agilent TechnologiesMicrosoft
Alcatel-Lucent
Model N
AllenportNetApp
AMDNVIDIA
AppleOmnicell
AT+T
Palo Alto Research Center
Autodesk
Qualcomm
Avaya
RIM
BMC Software
Samsung
CASanDisk
CareFusionSAP
Cisco
Seagate
CSC
Sun
CyberSource
Symantec
Dell
Synopsys
EMC
TiVo
EpsonToshiba
Fujitsu Laboratories
Unisys

HP

VMWare
IBMWebEx
Intel
Xilinx
IntuitYahoo!
Level 3 Communications
 

 

Next TMAG Meeting 

The 53rd meeting of TMAG will be hosted by Cisco in San Jose, California on August 20-21, 2014. The theme of the meeting is MI and the IoT.

If you would like additional information please contact Jeff Young of IPR at 541-552-9410 or jeff.young@iprcorp.com.

To request membership in TMAG click here.