Technology Market Analysis Group (TMAG)
Overview
TMAG (the Information Technology Market Analysis Group) is an industry consortium of market intelligence (MI) personnel from IT hardware, software, and related services companies. Founded by IPR in 1990 to aid researchers in their efforts to use market information effectively and to promote industry market research standards, TMAG has grown to include nearly 300 representatives from over 40 companies. Through forums and group discussions, each of the group's twice-yearly meetings is designed to help TMAG members become more informed about current market information sources and research methodologies. The mission of TMAG is to:
- Facilitate the identification and exchange of best practices in the field of MI within the IT industry;
- Improve the quality, timeliness, availability, cost-effectiveness, content, and consistency of market research in the IT industry; and
- Influence the methodologies, products, packaging, and direction of research efforts by market research suppliers.
TMAG membership is open to MI professionals at IT hardware, software and services companies. Research suppliers and their employees are not eligible for membership, but they are often given the opportunity to deliver presentations at TMAG meetings. TMAG is a member-driven, voluntary organization - there is no cost associated with membership or with attending the group's meetings. To request membership in TMAG click here
Highlights From Past TMAG Meetings
TMAG meetings - held at a member company site - typically span one and a half days, with dinner on the evening of the first day hosted by IPR. Meetings generally include 3-5 presentations by outside speakers, with several additional sessions and case studies led by representatives from TMAG member firms. At the end of each meeting, members select an agenda theme for the next meeting and nominate an agenda committee to identify and recruit relevant speakers. Presentations from past meetings have covered a wide range of areas, such as:
- Mining social media for insights
- Making the leap from traditional market research to web analytics
- Leveraging the data cloud to predict when customers will buy
- Conducting qualitiative research in emerging markets
- Managing outsourced and offshored functions
- Applying techniques from neuroscience to gain customer insights
- Using/communicating research more effectively via storytelling and scenario planning
- Measuring and enhancing ROI of MI expenditures
- Best practices in MI outside of IT
- Innovative IT forecasting methodologies
- Decision support through effective data mining
- Competitive intelligence techniques
| Alexander Consulting | Management Results, Inc. |
| Altimeter Group | Maritz Research |
| Ariel Group | Market Strategies |
| Audits and Surveys | Market Truths |
| Aurora WDC | Marketing Evolution |
| Bennion-Robertson | MarketingBase |
| Bishop Market Resources | McKenna Group |
| Branham Group, Inc. | MeansBusiness |
| Brown and Kirkwood | MetaFacts, Inc. |
| Business Genetics | Metaversatility |
| Cheskin Research | Mindwave Research |
| Cognito | MSI |
| Competitive Intelligence & Consulting | Near Bridge |
| Context | NelsonHall |
| Corporate Executive Board | Networked Insights |
| Data Square | NeuroFocus |
| DDB/Needham | New Century Group |
| Deep Canyon | NFO |
| The Delahaye Group | Northern Light |
| Directions Research | NPD |
| Dynamic Logic | Oliver Wyman |
| Economy.com | Outsell |
| Forrester Research | Ovum |
| Fuld & Company | Phase Forward |
| G2 Research | Pheedo |
| GfK Custom Research | Pipal Research |
| Giga Information Group | Portigal Consulting |
| Global Business Network | PowerSpeaking |
| Global Market Insite | Research International |
| Grail Research | Revelation |
| Harte-Hanks | Romtec |
| Heminge & Condell | Ronin Corporation |
| Ibis Research | Roper Starch |
| IDC | S&P's Corporate Value Consulting |
| Ideas to Go | Sage Circle Group |
| Input | SAVO |
| Institute for the Future | Sentry Market Research |
| Intelliquest | Shamel Information Services |
| Internet Research Group | SiriusDecisions |
| Intersearch Corporation | SPSS |
| Ipsos-Vantis | Stonebridge Consulting Group |
| J.D. Power | Strategyn |
| Jupiter Communications | Synovate |
| Kaiser Associates | Techaisle |
| Keller Fay | Technology Research Corporation |
| KL Communications | TNS Media Intelligence/Cymfony |
| Lange International | Treistman & Stark |
| Lattice Engines | Umbria |
| Leadership Forum | Wikibon |
| Leo Burnett | Yankelovich Partners |
| The Lenskold Group | Young & Rubicam |
| LinkedIn | ZD Market Intelligence |
| Long and Associates | Zuberance |
TMAG Participating Companies
TMAG members include representatives from many of the world's leading IT companies, such as:
| Accenture | Lexmark |
| Adobe | Logitech |
| Agilent Technologies | Microsoft |
| Alcatel-Lucent | Model N |
| Allenport | NetApp |
| AMD | NVIDIA |
| Apple | Omnicell |
| AT+T | Palo Alto Research Center |
| Autodesk | Qualcomm |
| Avaya | RIM |
| BMC Software | Samsung |
| CA | SanDisk |
| CareFusion | SAP |
| Cisco | Seagate |
| CSC | Sun |
| CyberSource | Symantec |
| Dell | Synopsys |
| EMC | TiVo |
| Epson | Toshiba |
| Fujitsu Laboratories | Unisys |
HP | VMWare |
| IBM | WebEx |
| Intel | Xilinx |
| Intuit | Yahoo! |
| Level 3 Communications |
Next TMAG Meeting
The 49th meeting of TMAG will be hosted by Adobe in San Jose, California on August 22-23, 2012. The theme of the meeting is MI Operating Models and Processes: Best Practices.
If you would like additional information please contact Jeff Young of IPR at 541-552-9410 or jeff.young@iprcorp.com.
To request membership in TMAG click here.